Notes

Chapter 1

1. Philip Russom, director of TDWI Research, is generally credited with defining the three V characteristics of Big Data. Russom, Philip, (September 2011), Big Data Analytics, http://tdwi.org/research/2011/09/best-practices-report-q4-big-data-analytics.aspx

2. Molly McHugh (September 19, 2011). The Facebook effect hits the job market. Digital Trends, http://news.yahoo.com/facebook-effect-hits-job-market-005715783.html, accessed February 27, 2013.

Chapter 4

1. Lafley and Martin (2013).

2. Klingman and Tanner (2013).

3. Reichheld (2003), pp. 22–24.

4. The research supporting the effectiveness of a night’s sleep on decision making is presented in a free e-book authored by sleep expert Maas (2013).

5. Domènech and Silvestre (2007). ...

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