“I’ve worked with many companies on digital transformations, and it is refreshing to see Sunil Gupta’s tight framework for what drives success. He makes clear the challenges involved, the deep underlying issues you need to attack, and the case for going big. In health care right now, I personally see the reality of everything Gupta is describing and the importance of taking his all-in approach.”
—DAVID EDELMAN, Chief Marketing Officer, Aetna
“Highly interesting and extremely relevant, Driving Digital Strategy is an essential book for leaders struggling with the many challenges and opportunities of digitization.”
—HÅVARD S. ABRAHAMSEN, CEO, PwC Norway
“Sunil Gupta delivers a world-class guided tour on how to understand, design, and drive a digital ...
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