Chapter 1
The 10-member countries of the Association of Southeast Asian Nations (ASEAN) collectively make a market in excess of 580 million people.1 This is nearly twice the population of the United States and a little more than the population of the European Union (EU). The countries are Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. Together they cover a total land area of 4.5 million sq km—almost half the size of the entire United States. In 2009, the combined gross domestic product (GDP) exceeded US$1.5 trillion and total trade was worth more than $1.54 trillion. ...
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