Chapter 3. Making Sense of India: A Business Viewpoint

In This Chapter

  • Understanding the influences of geography on business in India

  • Studying how the economic past shaped present-day business

  • Ordering the communities in India

  • Realizing the potential of India’s diverse classes

You may imagine India as an exotic land of coconut trees and mountains, tigers and snakes. And then you hear of poverty, dirt, and disease in India. So why’s the business world suddenly flocking to this place? Because the country is booming! It’s a vast land with varied geography, plentiful resources, and a unique history of commerce. Sure, the challenges are diverse, but as a business destination India looks good!

To make a success of your business venture in India, you need to understand the inner workings of India: its land, its people, and even parts of its past. The country is made up of so many pieces, but once you have an idea of how the pieces fit together, making savvy business decisions is a cinch!

This chapter helps you put together the vibrant jigsaw puzzle that’s India, so you can zero in on just the right focus for your business.

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