Tools
Even if you don’t plan on being a tool guru, get to know these tools and the types of behavioral or perception data they provide. The benefit? Your content evaluation planning will become more efficient, and your conversations with everyone from analysts to content creators will be even more productive. Let’s start with an overview of the tool landscape.
Overview of quantitative content evaluation tools.
The tool landscape changes regularly. Some tools become acquired by different companies, merge with other tools, and are renamed. New tools occasionally appear. To make this list useful for the long term, I’ll explain tool categories and ...
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