Does Your Content Work?: Why Evaluate Your Content—and How to Start

Turn Goals into Questions with a Framework

So besides avoiding the wrong evaluation questions, you need to develop the right ones. That’s where this content evaluation framework helps. It starts with identifying your content goals and the dimensions of content necessary to achieving those goals. You can do this on paper, in a Word document, or in a spreadsheet. I tend to prefer to list the goals across the top and dimensions on the side.

Setting up a content evaluation framework.

Try to list the dimensions in an order that makes sense to you, such as the following:

• Importance to the goal (for example, conversion is most important to sales) ...