11

DISASTER LAUNCH

How to Win Back First-Time Believers After Big Mistakes

Only those who risk going too far can possibly find out how far one can go.

—T. S. ELIOT

I could feel my breath quicken and a tightening sensation build in my throat. The voice on the other line shouted, “I am never ever ordering from you again! And I’ll make sure my friends don’t either.”

Before I could respond, I heard a click.

Wow.

I checked the other orders. They were backed up by more than an hour and a half. I glanced at my overwhelmed workers, who were doing the best they could but were still so new to this job that I couldn’t blame them. I had hired the pizza makers ...

Get Do Cool Sh*t - Quit Your Day Job, Start Your Own Business, and Live Happily Ever After now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.