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1.1 Introduction

Some time over the last 15 years, the geeks won. Bill Gates became the richest man in the world, at least for a while. The personal computer moved to the center of private life for hundreds of millions worldwide. The planet got wired, got flat, and got an e-mail address. Most fun of all, games moved from being a marginalized form of entertainment at the fringe of social acceptance to being mainstream. And beyond mainstream, video games became cool, no longer just the province of the stereotypical outcast adolescent male. Consequently, video games became delightfully profitable.

Hand in hand with this rise to popularity, ...

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