Disruptive innovation and digital transformation are the two capabilities qualified to tackle the new growth challenges facing all companies in the 21st-century—regardless of size, industry, market, or sector. This statement best describes the current business environment. They collaboratively work together to power growth. The disruptive innovation approach informs what companies look for in order to accelerate growth. Digital transformation informs which mediums and how they are used to achieve growth. “If you don’t understand disruptive innovation, your digital transformation efforts could all be for nothing” (Jefferies 2019). This book defines “disruptive innovation” as the process of creating new products, ...
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