This book is written for business leaders by an innovation leader who understands the pressures of delivering on new growth. These pressures have intensified in the face of massive shifts in digital technologies, platforms, products, services, and business models. Like most of you, I did not have the time to “deep-dive” into the innovation literature to find all of the answers I needed. Nevertheless, digital transformation does not care. The changes it brings are disruptive. It has Newton’s first law of physics on its side. The law of gross tonnage: The heavier vessel always has the right-of-way.
For a business leader looking to apply knowledge from the literature on digital transformation and disruptive innovation, it takes a tremendous ...
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