This book is not for “innovation-theater”, meaning it is not to entertain readers with euphoric anecdotes to inspire them to be creative. I wrote this book with the intentions to advance innovation leadership. This book is for serious executives, business leaders, innovators, and digital marketers intent on growing in the 21st-century. It was important to me to reflect this dynamic environment, which requires business acumen in new areas of expertise in order to build talent, capabilities, and resources. Therefore, I packed it with substantive research to prove the robustness of Disruptive Innovation Customers’ Expectations (DICE) theory to tackle complexities that are only visible by combining knowledge across disruptive innovation ...
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