References

Adobe, C.M.O. 2018. “Forrester Consulting: It Pays To Be An Experience-Led Business.” In CMO.Adobe.Com, Forrester Consulting. cmo.adobe.com/articles/2018/4/forrester-consulting-it-pays-to-be-an-experience-led-business.html#gs.8568me.

Afshar, V. 2019. “New Customer Expectations Are Rewriting the Digital Transformation Playbook.” ZDNet, www.zdnet.com/article/rewriting-the-digital-transformation-playbook/

Altman, E.J., and F. Nagle. 2020. “Accelerating Innovation Through a Network of Ecosystems.” MIT Sloan Management Review, sloanreview.mit.edu/article/accelerating-innovation/

Anderson, J.C., and A.N. James. 2014. “Business Marketing: Understand What Customers Value.” Harvard Business Review, hbr.org/1998/11/business-marketing-understand-what-customers-value ...

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