TWITTER POWER
Diane Hessan, who was discussed in Chapter 7, doesn’t blog. She does, as previously mentioned, use Twitter, a service that allows you to post an idea in 140-character “tweets.” “I use social media because it’s practicing what we preach,” says Hessan. “If you want to communicate online, Twitter is a great vehicle for us and for me because it is very unobtrusive. My following somebody is no sweat for them, and somebody following me is no sweat.”
MORE REASONS TO BE “SOCIAL”
These days, there are plenty of reasons to go social. If you haven’t found a reason yet, here are a few more.
Create Intimacy
It may seem counterintuitive to think ...
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