GEORGE COLONY, FORRESTER, A GREAT BLOGGER
George Colony, whom you met in previous chapters, makes good use of social media, maintaining an outstanding, relevant, personal blog and a presence on Twitter, which really is a microblog. He’s a thought leader in the blogosphere. As a matter of fact, Colony writes an insightful series about the “The Social CEO,” in which he shares his opinion about CEO blogging.
“I think the CEO should be social,” he says. “You should have a social profile because you’re in the business now of hiring Generations X and Y, people ages 18 to 28; they live and breathe social.” No doubt, social media and networking are the oxygen that the next generations breathe, so before they do anything, including going on an interview ...
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