AL GOLIN, FOUNDER, GOLIN HARRIS
Al Golin began his public relations career as a field press representative with MGM Studios. He then joined the firm Max Cooper and Associates, with a staff of six, in 1956. At that time public relations was what most people referred to as “publicity” people. In 1957, Golin placed a cold call to Ray Croc, founder of the then-fledgling McDonald’s hamburger chain. Kroc asked Golin to come over and meet him. An hour later, Golin started working for McDonald’s on a retainer of $500 a month. McDonald’s has been an account of Golin Harris for more than 50 years.
I asked Golin to reflect back on why he was able to forge such a strong, enduring relationship with Kroc. “I was very interested,” he says. “I wanted to hear ...
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