CHAPTER 3Your CEO Brand—The Story of You
The essence of American presidential leadership, and the secret of presidential success, is storytelling.
—EVAN CORNOG, THE POWER AND THE STORY: HOW THE CRAFTED PRESIDENTIAL NARRATIVE HAS DETERMINED POLITICAL SUCCESS FROM GEORGE WASHINGTON TO GEORGE W. BUSH
IT’S TIME NOW TO DISCOVER YOUR story—the story of your brand. In this chapter we will explore the events, challenges, obstacles, and experiences have shaped you. You will learn how to explore these stories and tell them in a way that defines you as a leader. You’re about to discover a step-by-step process for uncovering the story of you.
If you’ve never looked at the stories of your life and career, you’re going to enjoy it. This process will help ...
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