Disciplined Entrepreneurship Startup Tactics

TACTIC 4Assets: Developing Startup Visual Assets

Entrepreneurs can create a potentially impactful innovation, but unless your stakeholders have a comprehensive understanding of how you deliver value, your ability to generate demand or acquire resources diminishes rapidly.

After conducting a baseline amount of PMR—knowing that the process never truly ends—and quantifying insights from your qualitative research, you are prepared to begin exploring how your hypothesized product and market fit in the real world with real people. We will explore that through highly targeted marketing and sales efforts.

You'll need some visual assets to effectively communicate what you plan to provide. The key for these early-stage visual assets is developing them so they're fast, easily updated, and concise.

In This Tactic, You Will:

• Build a remarkably simple brand for your venture.
• Learn about using clear and concise visual assets such as graphics, animations, or videos to communicate the value your venture creates.
• Build out a simple website, social profiles, and content for your audience.

Building a Brand

Before you begin any marketing exercises you should have a “brand.” I put the word “brand” in quotes because you do not need to have a fully fleshed-out, perfected brand at this point in time. Our goal in moving forward with marketing and sales tactics is to validate the accuracy of ...