Retail sales of direct selling companies in the United States approximated slightly over US$35 billion in 2019. Globally, retail sales in 2019 were around US$180 billion, generated by almost 120 million independent contractors. Direct selling is a retail business model that markets various types of goods and services such as wellness, home and family care, personal care, clothing and accessories, and leisure and educational offerings. While direct selling enables consumers the benefits of a variety of offerings, there is more to direct selling than consumption and retailing. Direct selling provides an opportunity for entrepreneurially minded individuals to work independently to build a business. Unlike more traditional entrepreneurial ...
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