Contents
Chapter 1 Entrepreneurial Underpinnings of Direct Selling
Sara L. Cochran
Chapter 2 Direct Selling—From Camels to Cyberspace
W. Alan Luce and Victoria L. Crittenden
Chapter 3 Direct Selling Distributor Compensation Plans
Anne T. Coughlan
Chapter 4 Ethics and Compliance in Direct Selling
Linda K. Ferrell and O.C. Ferrell
Chapter 5 Direct Selling in the Global Marketplace
William F. Crittenden and Victoria L. Crittenden
Chapter 6 On the Benefits of Direct Selling
Robert A. Peterson
Chapter 7 Opportunities and Challenges in Direct Selling
Victoria L. Crittenden and William F. Crittenden
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