Direct Selling in the Global Marketplace
William F. Crittenden and Victoria L. Crittenden
Company sales growth is generated through new product offerings or geographic expansion. For direct selling companies, entering new geographic markets allows for faster revenue growth as new audiences experience a direct seller’s products or services. Improvements in global telecommunications and reductions in transportation costs have created myriad opportunities for direct selling companies to increase sales, source new supplies, learn and develop new capabilities, and further differentiate products for a new set of consumers. The additional sales also contribute to the potential for economies of scale in production and overall supply chain management. ...
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