Ethics and Compliance in Direct Selling
Linda K. Ferrell and O.C. Ferrell
As described in Chapter 2, the integrity of direct selling has been well-established, dating back to the earliest forms of direct-to-consumer marketing exchanges. Currently, this business model in the United States has the oversight of the Direct Selling Association (DSA) with formalized compliance requirements and a code of ethics, and the business model has ongoing monitoring by the Better Business Bureau (BBB) National Programs and the Federal Trade Commission (FTC). In this chapter, we examine how ethics and compliance are managed in the direct selling marketplace. First, we examine ethical issues in direct selling. Next, we look at the role of ethics and ...
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