8 Transmedia storytelling and audience
The exact definition of transmedia storytelling is a subject of contention, but broadly speaking the term describes connected narratives told across multiple media platforms. Such platforms might include, but are not limited to, novels, films, video games, websites, comics, social media, alternate reality games (ARGs) and manifold kinds of user-driven content (UDC). Notable examples of transmedia franchises centre around films such as The Matrix, Tron and Star Wars and television programmes such as Sherlock, 24 and Doctor Who. Transmedia storytelling is characterized by an often complex network of interrelationships involving licence holders and licensees, producers, consumers ...
Get Digital World now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
