8 The Future of DVRs
The traditional television business model is doomed. It’s just a matter of time before TV goes through a radical business transformation. TV is no longer an isolated, special business; it’s one distribution channel for video in an interconnected, digitally converged world.
—Kevin Werbach, Assistant Professor, Legal Studies and Business Ethics, Wharton School of Business, University of Pennsylvania
The two sides have to talk now, because the DVR threatens both networks and advertisers, if they don’t.
—Brad Adgate, Vice President, research, Horizon Media
This incredible technology that we have developed should be used to raise up and educate our numbers, not reduce them to test subjects in a misguided Pavlovian experiment. ...
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