Digital Transformation Payday

CHAPTER 3Digital Transformation Payday: A New Framework for Accelerated Payback

Before going broader and deeper into the book, the underlying perspective is of particular importance for digital transformation definition and scope. In the micro category, the individual's impact on the digital transformation is the lowest level of aggregation; it is followed by a project‐level perspective (Figure 3.1). At the top is a firm‐level perspective, where single digital transformation measures or projects are of subordinate relevance to the transversal digital transformation of the firm. Further, two perspectives comprise the macro category, with the industry/market and the (national) economy perspectives.

The empirical parts of this book focus on the firm and industry aggregation levels. Digital transformation can be externally observed without insider knowledge and only here can capital market value development analysis happen, given the irrelevance of the individual and non‐transparency and incompleteness of project‐level information from an external perspective. These nevertheless play an implicit role when we discuss our framework and the inherent digital transformation payday accelerators and decelerators in each element (see Part II for those). References to macro industry‐/market‐level perspectives must obviously be included on several occasions to reflect the need for an overall view on the digital transformation process. This is true especially when discussing the drivers or ...