Book description
Business incumbents constantly face disruption threats. Most of them have embarked on the digital transformation journey. Around 70 percent of transformation projects fail. One of the many reasons of failure is a lack of clear and concrete Digital Strategy.
This book contains a comprehensive Digital Strategy Framework for business incumbents, providing a step-by-step guidance during the strategy creation and execution phases.
Though anyone can read and derive benefits from this book, it is primarily for executives, strategists, transformation drivers, change agents, leaders, and managers. Its success lies in how effectively they apply the framework at their workplace.
This book is not just about information...it’s all about transformation!
Table of contents
- Cover
- Half Title
- Title Page
- Copyright
- Dedication
- Description
- Contents
- Praise for Digital Strategy Framework
- Introduction
- Chapter 1 Incumbent Challenges
- Chapter 2 Digital Strategy Creation
- Chapter 3 Wanted Position and Strategic Priorities
- Chapter 4 Digital Strategy Execution
- Chapter 5 Digital Transformation
- Chapter 6 Talent XYZ–A Fictitious Case Study
- Appendix: Digital Technologies
- Conclusion
- Notes
- References
- About the Author
- Index
- Backcover
Product information
- Title: Digital Strategy Framework
- Author(s):
- Release date: February 2024
- Publisher(s): Business Expert Press
- ISBN: 9781637425664
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