How can TV, a linear platform, be turned into an interactive form of entertainment?
What are some of the terms people use to indicate different forms of interactive TV?
What are some of the interactive features that consumers are most drawn to when it comes to television?
What are some of the major creative hurdles that developers of interactive TV programming are faced with?
WINNING OVER THE COUCH POTATO
OK, Mr. or Ms. Couch Potato, which will it be?
• The chance to compete with other viewers and win prizes in a trivia competition based on the TV show you are watching?
• The chance to see highly personal and emotional “bonus” material from the point of view of one of the characters in a serialized drama? ...
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