2 PRODUCT VISION: ENABLING CUSTOMER VALUE
Kevin J. Brennan
Product managers and their teams need to do a great many things to create and improve a successful product. However, if I were asked to pick one of those things as more important than any of the others, it would be the ability to solve a problem for your customers. If you haven’t built something that meets a real customer need, all the slick user experience (UX) design and marketing in the world won’t make it successful. On the other hand, if you find a truly meaningful need, your product can still have a bad user experience and limited functionality and be a hit.
In this chapter, we’re going to discuss approaches and techniques that help you to see the world through the eyes of ...
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