Digital Product Management

Table of contents

1. Front Cover
2. Half-Title Page
3. BCS, The Chartered Institute for It
4. Title Page
5. Copyright Page
6. Dedication
7. Contents
8. List of figures and tables
9. Authors
10. Foreword
11. Acknowledgements
12. Abbreviations
13. Preface
14. 1. What is Digital Product Management?
    1. Introduction
    2. Digital transformation and digital products
    3. Introducing digital products
    4. Digital products are a team sport
    5. The role of the product manager
    6. Horizons of digital product management
    7. Product management is about managing
    8. Case study: Unparkr
    9. Key takeaways
15. 2. Product Vision: Enabling Customer Value
    1. Exploring customer needs
    2. A word of warning
    3. Forming a clear value proposition
    4. What is value?
    5. Empathy maps
    6. Finding a valuable problem
    7. Kano analysis
    8. Product vision
    9. Finding the opportunity
    10. Mapping JTBD and the value proposition
    11. Case study: Unparkr’s jobs-to-be-done
    12. Key takeaways
16. 3. Product Strategy: Creating Business Value
    1. Product strategy
    2. Key product benefits and differentiation
    3. Creating and capturing business value
    4. The Unparkr business model
    5. Key takeaways
17. 4. Product Roadmaps
    1. What is a roadmap?
    2. Roadmap audience
    3. Building the roadmap
    4. Roadmaps and other artefacts
    5. Presenting your roadmap
    6. Roadmap timescales
    7. Integrating roadmaps across teams
    8. Your roadmap will never be perfect
    9. Case study: example roadmaps
    10. Key takeaways
18. 5. Discovering and Designing a Valuable Customer Experience
    1. What is customer experience?
    2. What is design and why do we need it?
    3. Problem and feature identification
    4. There’s more to a product than its tangible features
    5. Problem and feature prioritisation
    6. Case study: Unparkr – meeting journeys and valuable features
    7. Key takeways
19. 6. Data-Driven Decisions
    1. Why data-driven decisions?
    2. A journey of discovery
    3. Discovering uncertainties
    4. Key milestones and metrics
    5. Creating new products versus improving existing ones
    6. Case study: Unparkr – example experiments
    7. Key takeaways
20. 7. Development
    1. Agile development life cycles
    2. Preparing for development
    3. What happens in a sprint?
    4. Re-platforming
    5. Product team roles during development
    6. Working with Scrum masters or delivery managers
    7. Key takeaways
21. 8. Managing for Results
    1. Managing by influence
    2. Managing your own time
    3. Finding and starting product communities
    4. Key takeaways
22. Recommended reading
23. Glossary
24. Index
25. Back Cover