2 ‘Today I dressed like this’: selling clothes and playing for celebrity
Self-representation and consumption on Facebook
Sara Pargana Mota
Introduction
Contemporary Western culture is marked by the rising ubiquity of the visual realm in everyday life. As Schroeder (2002, p. 3) points out
we are exposed to hundreds of images every day. Not in church, or at museums – but all around us in advertising, on the Internet, on television, in newspapers, on billboards, magazines, buildings, radio, cable, t-shirts, credit cards, shopping carts, and cash register receipts. We live in a visual information culture. In no other time in history has there been such an explosion of visual images.
In a hyper-visual world, digital images pervade our lives, ...
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