Content Marketing, Social Media and the Role of Mobile
Social Media Marketing Defined
The next delivery mechanism for digital marketing communications we will discuss is social media marketing. Social media marketing should be distinguished from social media platforms themselves. Social media marketing (SMM) as a process is the business use of social media channels to understand customers and engage them in such a way that leads to the achievement of ultimate marketing and business goals. Therefore, the ultimate goal of SMM is to use social media tools to reach a particular target consumer and to foster engagement, social sharing, and advocacy among the customer base. There are various forms of social media such as blogs, chat rooms, ...
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