How E-mail Marketing Fits into Digital Marketing
To discuss how e-mail marketing fits into digital marketing, it is useful to return to Figure 1.1 which illustrates the company’s marketing strategy and objectives central to digital marketing and then e-mail, search, social, and web/mobile design as the four foundations of the digital marketing delivery mix. All of these elements of the digital marketing delivery mix should relate to a firm’s overall marketing strategy and objectives. These are the primary areas where the company wants to focus on developing digital marketing competencies because they all work together.
So the reason that these channels are foundational is that they work to produce results. Of course, ...
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