The Website: A Key Element of the Digital Marketing Delivery Mix
Effective web and mobile design is the place to begin in digital marketing. From our basic web and mobile platforms we develop strategies for other delivery platforms, which include search, social, and e-mail marketing. The platforms drive traffic to web and mobile sites for the redemption of offers, order processing and the development of customer relationships.
Therefore, how the web page is designed is critical in terms of a website being found on the Internet. In spite of the move to mobile and social marketing, the web or mobile site is still often the destination of our marketing campaigns and must be “found” online. Social media “icons” can ...
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