Digital Marketing Management

Appendix

Digital Marketing Plan Outline

Digital Marketing Plan Outline

Part I: Details the company background.

1. Title/Cover Slide:

    •  Company name, product/service name, date.

2. Executive Summary:

    •  Key problems/issues that the marketing plan will solve. Describe the goals of the digital marketing plan.

3. Company Analysis:

    •  Define the scope: the corporate/organizational, SBU, or brand level, usually depending on the size of the organization.

    •  Brief background on the business (products, services, target market, brand image).

    •  Objectives/Mission statement.

    •  Business model(s) currently used (how does the company make money).

4. Current Marketing Situation Analysis:

    •  Market/industry analysis (size, growth, ...