This book has covered the major issues related to digital marketing today. Its premise has been the importance of understanding the process of digital marketing. Prior developments in marketing thought and terminology led to the development of digital marketing as a widely used term for using marketing technology to foster interactivity and engagement (Figure 10.1). The company website, e-mail, social media, and search strategies and mobile objectives should all function together. This integration is a hard goal to accomplish if each functional area in the company is working on a different strategy. Certainly education of managers and entry-level employees in this area is important, which is one of the purposes ...
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