Book description
This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps in your digital marketing career.
Table of contents
- Front Cover
- Half-Title Page
- BCS, THE CHARTERED INSTITUTE FOR IT
- Title Page
- Copyright Page
- Dedication
- Contents
- List of figures and tables
- Authors
- Preface
- 1. Overview of the Digital Marketing Field
- 2. The Role of the Digital Marketer
- 3. Tools, Methods and Techniques
- 4. Next Steps for the Digital Marketer
- 5. A Day in the Life of A Digital Marketer
- Glossary
- Notes
- Index
Product information
- Title: Digital Marketer
- Author(s):
- Release date: November 2018
- Publisher(s): BCS, The Chartered Institute for IT
- ISBN: 9781780174020
You might also like
book
Marketing in the Digital World
The author explores and analyzes the digital and social media dynamics for virtual world, including the …
book
Get Up to Speed with Online Marketing, 2nd Edition
'Not to be part of the social media revolution is to miss out. Jon Reed really …
book
The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth
An industry insider reveals the next generation of marketing—and provides the insight you need to use …
book
Advertising Management in a Digital Environment
This book blends the latest methods for digital communication and an understanding of the global landscape …
