Digital Marketer

Table of contents

1. Front Cover
2. Half-Title Page
3. BCS, THE CHARTERED INSTITUTE FOR IT
4. Title Page
5. Copyright Page
6. Dedication
7. Contents
8. List of figures and tables
9. Authors
10. Preface
11. 1. Overview of the Digital Marketing Field
    1. Traditional vs. digital marketing
    2. Outbound and inbound marketing
    3. Measuring and analysing
    4. Reach and engagement
    5. Good practices
    6. Summary
12. 2. The Role of the Digital Marketer
    1. A great career choice
    2. Digital marketer skills
    3. Digital marketer responsibilities
    4. Future-proofing your career
    5. Summary
13. 3. Tools, Methods and Techniques
    1. Industry standards and professional bodies
    2. Digital marketing-related regulations
    3. Useful tools
    4. Frameworks and methodologies
    5. Successes and failures
    6. Summary
14. 4. Next Steps for the Digital Marketer
    1. Digital marketing roles
    2. Career progression
    3. Choosing your path
    4. Continuous professional development
    5. Summary
15. 5. A Day in the Life of A Digital Marketer
    1. Case study: Carl at ‘company X’
16. Glossary
17. Notes
18. Index