CHAPTER 4
How Can I Build My Digital Brand?
In this chapter, you will read:
1. Build a digital personality
2. The digital marketing toolkit
3. Social is personal
4. Search engine optimization
5. E-mail marketing
6. Display retargeting
7. Affiliate marketing
8. Content marketing
9. Website analytics
10. Website testing
Introduction
Every day, it seems that the world is getting smaller. This is particularly evident in the digital marketing realm. Gone are the days when businesses could only hang up posters, send flyers, or purchase ad spots on the radio or television to get their name out in the open. In today’s digital era, reaching your target audience is possible in just a few clicks.
In the early days of the World Wide Web, banner advertisements ...
Get Digital Branding Fever now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
