Chapter 3. Business and Manufacturing
In the fast-paced world of business and manufacturing, competitive advantage can mean the difference between a successful endeavor and one that is surpassed by the competition. Being the first to introduce a product to the market may establish a company as a leader. A company’s ability to harness the power of new technology can enable it to exploit its own competitive edge. Businesses also succeed by building and controlling market share. The novel medium of VR can often be exploited to generate interest in a company or product.
Early adoption and exploitation can give a competitive advantage. Three primary ways virtual reality has been used to increase competitiveness include product development, business ...
Get Developing Virtual Reality Applications now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
