CHAPTER 2

Strategic Sustainability—Systems Integration and Planning

“We can’t impose our will on a system. We can listen to what the system tells us, and discover how its properties and our values can work together to bring forth something much better than could ever be produced by our will alone.”

—Donella H. Meadows

What Happens When We Get the System in the Room?

  • The parent company of toy manufacturer, Lego, has invested in one of Germany’s largest offshore wind farms—a move to bolster the firm’s renewable energy consumption with goals of 100 percent renewables by 2020, and a carbon neutral supply chain.
  • Praxair, a global Fortune 300 company that supplies atmospheric, process and specialty gases, high-performance coatings, and related services, ...

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