The Human Need to Connect
Pop quiz!
Imagine you are the lead on an online product community project and you are called into a meeting with the executive steering committee to justify your community business plan. How do you justify your project?
You could focus on:
- ROI . Pull together projected numbers on return on investment and cost savings due to support-call deflection and social-sharing conversion rates for sales.
- Competition . Say: “Our biggest competitors already have thriving product communities and they are talking about our products on their sites. We need to control the conversation.”
- Staying current . Social networking is huge! It ...
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