About the Technical Editor
Joni Ngai is a Digital Evangelist who works with Fortune 500 companies to leverage technology and data to intelligently engage customers in today's digitally connected world. She has extensive experience across digital, CRM, online media, analytics, and technology development. Joni started her digital consulting career with Razorfish in New York in 2000. Since then, she has worked with a number of top digital agencies, such as MRM Worldwide and Havas Digital, across the Asia-Pacific region for many global brands like Intel, Microsoft, and P&G. Joni also teaches graduate course for the Master of Science in New Media program at the Chinese University of Hong Kong.
Joni graduated from the University of Waterloo with a B.S. in Electrical Engineering. She also received an Executive MBA degree from the Kellogg School of Management at Northwestern University and Hong Kong University of Science and Technology.
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