Ford’s Historical Turnaround
How Ford Connected a Bold Strategy to Product-Process Excellence
When I got to Ford I found that the problems were not as bad as I thought. They were much, much worse.
—ALAN MULALLY, FORMER PRESIDENT AND CEO, FORD MOTOR COMPANY
Setting the Stage
Can product development really make a difference to a business? People often learn best through stories, so we thought we would start with a pretty amazing one. The Ford story will provide a context and preview for the lean development model explained in the rest of this book. In a sense we are starting with the conclusion—what does a product-led transformation look like? We are not holding Ford Motor Company up as a perfect example of a lean enterprise; rather we are sharing ...
Get Designing the Future: How Ford, Toyota, and other world-class organizations use lean product development to drive innovation and transform their business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
