9Designing Your Future
Transforming Your Product and Process Development Capability
A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.
—ROSABETH MOSS KANTER, IN BLAGG AND YOUNG, “WHAT MAKES A GOOD LEADER,” ALUMNI STORIES
Building on Change Management Basics
Since our first book together, we have learned a great deal about implementing LPPD by working with many different companies in a variety of industries. Enthusiastic to share what we have learned, we, nonetheless, faced a conundrum. We began by trying to envision a product development–oriented change management model to add to the many already published. Each time we tried to lay out a standard process for transformation, ...
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