Chapter 1
1. IDEAS is treated extensively in the companion book Fostering Creativity in Self and the Organization: Your Professional Edge by Eric W. Stein, which is also available from Business Expert Press.
2. These concepts come from the ancient Greeks including Aristotle, Socrates, and Plato.
3. The original conception of theoria pertains only to knowledge about the natural world. I have included organizational theory in this category for the sake of logical grouping, although strictly speaking it would not be included in theoria. According to Simon (1969), theories pertaining to human activity and design belong to The Sciences of the Artificial (Simon 1969).
4. One of the benefits of a high-value, high-profit margin competitive strategy ...
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