CHAPTER 9

Rise of the Poietic Organization

To have great poets, there must be great audiences.

—Walt Whitman, Poet and Writer

Poetry is all that is worth remembering in life.

—William Hazlitt, English Writer (1778–1830)

Each year, Fast Company, a publication devoted to business innovation, puts out its list of the world’s most innovative companies. Topping the list in 2014 was Google, once again. They write: “For becoming a $350 billion giant that lets loose almost too many innovations and milestones to count” (Fast Company 2014). The list also includes well-known players like Nike (7), Twitter (13), Apple (14), and Amazon (18), as well as lesser known ones like Xiaomi (3), Dropbox (4), AirBnB (6), Yelp (10), and Tesla (20). All ...

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