Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
âThomas J. Watson, founder IBM
Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingentânot with how things are but with how they might beâin short, with design.
âHerbert Simon, Noble Prize Economics
In this chapter, we examine another type of special high power team: design teams.
Design Teams
Design is the process of generating and screening ideas, converting them into schema, building them into concrete artifacts or processes, and distributing them to markets. In short, designers transform ideas and needs into products ...
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