Preface
Mobility is no longer a fad. The reach of mobile technology is greater than that of any other technology. This was seen clearly when the popular mobile game Temple Run 2 was released: it hit 6 million downloads in 24 hours.
It is often said that Apple launched the new mobile ecosystem with the launch of the iPhone. It didn’t. It was the launch of the iTunes App Store that changed the world. Apple introduced a way to download an app with one click and have it running on your smartphone. Apple made installing software as easy as buying a song or changing the channel on your TV. The concept changed how people installed software. So far, Apple has seen more than 50 billion apps downloaded.
As was expected, competitors quickly came to market ...
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