Book description
Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles. The book brings together what is currently known about planning, designing, and conducting business surveys, with producing and disseminating statistics or other research results from the collected data. This knowledge draws upon a variety of disciplines such as survey methodology, organizational sciences, sociology, psychology, and statistical methods. The contents of the book formulate a comprehensive guide to scholarly material previously dispersed among books, journal articles, and conference papers.
This book provides guidelines that will help the reader make educated trade-off decisions that minimize survey errors, costs, and response burden, while being attentive to survey data quality. Major topics include:
Determining the survey content, considering user needs, the business context, and total survey quality
Planning the survey as a project
Sampling frames, procedures, and methods
Questionnaire design and testing for self-administered paper, web, and mixed-mode surveys
Survey communication design to obtain responses and facilitate the business response process
Conducting and managing the survey using paradata and project management tools
Data processing, including capture, editing, and imputation, and dissemination of statistical outputs
Designing and Conducting Business Surveys is an indispensable resource for anyone involved in designing and/or conducting business or organizational surveys at statistical institutes, central banks, survey organizations, etc.; producing statistics or other research results from business surveys at universities, research organizations, etc.; or using data produced from business surveys. The book also lays a foundation for new areas of research in business surveys.
Table of contents
- Cover
- Wiley Series in Survey Methodology
- Title Page
- Copyright
- Dedication
- Preface
- Contributors
- Abbreviations
- Chapter 1: Surveys and Business Surveys
- Chapter 2: The Business Context and its Implications for the Survey Response Process
- Chapter 3: Quality Issues in Business Surveys
-
Chapter 4: Planning the Survey
- 4.1 Introduction
- 4.2 Business Surveys and Project Management Principles
- 4.3 Specifying and Planning the Survey
- 4.4 Required Resources
- 4.5 The Timetable
- 4.6 Planning Managing, Controlling, Monitoring, and Evaluation of the Survey Project
- 4.7 Risk Management
- 4.8 Finalizing the Project Plan and Getting Started
- 4.9 Summary and Progress Status Overview
- Acknowledgment
- Chapter 5: Sampling and Estimation for Business Surveys
- Chapter 6: Understanding and Coping with Response Burden
-
Chapter 7: Methods for the Development, Testing, and Evaluation of Data Collection Instruments
- 7.1 A Framework for Questionnaire Development, Testing, and Evaluation
- 7.2 Developing Content, Measurements, and Survey Questions
- 7.3 Testing Questions and Questionnaires
- 7.4 Evaluating Survey Questions and Questionnaires
- 7.5 Development, Testing, and Evaluation of Electronic Data Collection Instruments
- 7.6 Analyzing Qualitative Data
- 7.7 Multimethod Approaches to Development, Testing, and Evaluation
- 7.8 Organization and Logistics
- 7.9 Summary
- Acknowledgments
- Appendix
- Chapter 8: Questionnaire Communication in Business Surveys
-
Chapter 9: Business Survey Communication
- 9.1 Introduction
- 9.2 The role, Objectives, and Process of Business Survey Communication
- 9.3 Tailoring to The Business Context
- 9.4 The Survey Organization Context
- 9.5 Designing An Effective Business Survey Communication Strategy
- 9.6 Business Survey Communication Measures, Practices, and Guidelines
- 9.7 Summary and Example of a Communication Strategy
- Acknowledgment
- Chapter 10: Managing the Data Collection
- Chapter 11: Capturing, Coding, and Cleaning Survey Data
- Chapter 12: From Survey Data to Statistics
- References
- Index
- Wiley Series in Survey Methodology
Product information
- Title: Designing and Conducting Business Surveys
- Author(s):
- Release date: August 2013
- Publisher(s): Wiley
- ISBN: 9780470903049
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