Chapter 5

TODAY

The goal we set forth in the planning stages of this book was to map a sustainable path ahead for the graphic design profession. We would base this on best practices, practical insights gleaned from case studies, guidance from industry experts, and our own experience. We didn’t necessarily believe that the direction forward would be presented in a neat and tidy package, but there are some smart connected approaches for a more responsible design practice we charted out for you in this chapter. Despite the impactful lessons, it seemed that for every positive best practice tip we received or piece of upbeat news we read, environmental and social progress were tempered by dire international reports on global warming impacts, oil ...

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