Book description
Develop a more systematic, human-centered, results-oriented thought processDesign Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more.
Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process.
- Become a better problem-solver in every aspect of business
- Connect strategy with practice in the context of product development
- Systematically map out your new product, service, or business
- Experiment with new thought processes and decision making strategies
You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business —whether your "product" is a tangible object, a service, or the business itself — and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.
Table of contents
- Title Page
- Copyright
- About the Editors
-
Part I: Design Thinking Tools
- Chapter 2: Inspirational Design Briefing
- Chapter 3: Personas: Powerful Tool for Designers
- Chapter 4: Customer Experience Mapping: The Springboard to Innovative Solutions
- Chapter 5: Design Thinking to Bridge Research and Concept Design
-
Chapter 6: Boosting Creativity in Idea Generation Using Design Heuristics
- Introduction
- 6.1 Where Do New Design Ideas Come From?
- 6.2 A Tool to Assist with Idea Generation: Design Heuristics
- 6.3 How Design Heuristics Were Identified: The Evidence Base
- 6.4 77 Design Heuristics for Idea Generation
- 6.5 How to Use Design Heuristics to Generate Design Concepts
- 6.6 Evidence of the Value of the Design Heuristics Tool
- 6.7 Conclusion
- 6.8 Appendix
- References
- About the Author
- Chapter 7: The Key Roles of Stories and Prototypes in Design Thinking
-
Part II: Design Thinking within the Firm
-
Chapter 8: Integrating Design into the Fuzzy Front End of the Innovation Process
- Introduction
- 8.1 Challenges in the FFE
- 8.2 Design Practices and Tools for Assisting in Problem Definition
- 8.3 Design Practices and Tools for Assisting in Information Management
- 8.4 Design Practices and Tools for Assisting in Stakeholder Management
- 8.5 How to Integrate Design Professionals in FFE
- 8.6 Conclusion
- References
- About the Authors
- Chapter 9: The Role of Design in Early-Stage Ventures: How to Help Start-ups Understand and Apply Design Processes to New Product Development
- Chapter 10: Design Thinking for Non-Designers: A Guide for Team Training and Implementation
- Chapter 11: Developing Design Thinking: GE Healthcare's Menlo Innovation Model
-
Chapter 12: Leading for a Corporate Culture of Design Thinking
- Introduction
- 12.1 The Critical Impact of Corporate Culture on Design Thinking
- 12.2 What Is Corporate Culture?
- 12.3 Corporate Forces that Undermine Design Thinking
- 12.4 Four Pillars of Innovation for Enabling Design Thinking
- 12.5 Four Stages of Transforming to a Culture of Design Thinking
- 12.6 Conclusion
- References
- About the Authors
- Chapter 13: Knowledge Management as Intelligence Amplification for Breakthrough Innovations
- Chapter 14: Strategically Embedding Design Thinking in the Firm
-
Chapter 8: Integrating Design into the Fuzzy Front End of the Innovation Process
-
Part III: Design Thinking For Specific Contexts
- Chapter 15: Designing Services that Sing and Dance
- Chapter 16: Capturing Context through Service Design Stories
-
Chapter 17: Optimal Design for Radically New Products
- Introduction
- 17.1 Communicate the Challenge Goal toward Radically New Products
- 17.2 Shift Time Frames to Future and Past
- 17.3 Promote an Emerging Technology Focus across the Consumption Chain
- 17.4 Promote the Use of Analogical Thinking
- 17.5 Look for Novel Ways to Solve Simple Problems
- 17.6 Leverage More Ideators via Crowdsourcing
- 17.7 Conclusion
- References
- About the Authors
-
Chapter 18: Business Model Design
- Introduction
- 18.1 What Is a Business Model?
- 18.2 When Do I Need to Think about My Business Model?
- 18.3 What Value Should I Expect from a Business Model Design?
- 18.4 What Method Can I Use to Design a Business Model?
- 18.5 Process of Designing a Business Model
- 18.6 How Do I Implement My New or Revised Business Model?
- 18.7 Conclusion
- References
- About the Authors
-
Chapter 19: Lean Start-up in Large Enterprises Using Human-Centered Design Thinking: A New Approach for Developing Transformational and Disruptive Innovations
- Introduction
- 19.1 Lean Start-up
- 19.2 Transformational and Disruptive Innovation: Defining the Domain Where the Lean Start-up Process Should Be Used
- 19.3 Why Is a Business Model a Valuable Part of the Lean Start-up Process?
- 19.4 Lean Start-up through the Lens of Human-Centered Design
- 19.5 Implementing the Lean Start-up Approach in Enterprises
- 19.6 Conclusion
- References
- About the Author
- Part IV: Consumer Responses and Values
-
Part V: Special Topics in Design Thinking
-
Chapter 23: Face And Interface: Richer Product Experiences through Integrated User Interface and Industrial Design1
- Introduction
- 23.1 Divergent Paths: User Interface in Physical and Digital Products
- 23.2 Emerging User Interface Technologies
- 23.3 New Technology Demands a New Development Process
- 23.4 Seven Questions to Guide the Integration of Industrial Design with User Interface Design
- 23.5 Practice Makes Perfect
- About the Author
- Chapter 24: Intellectual Property Protection for Designs
- Chapter 25: Design Thinking for Sustainability
-
Chapter 23: Face And Interface: Richer Product Experiences through Integrated User Interface and Industrial Design1
- Index
- End User License Agreement
Product information
- Title: Design Thinking
- Author(s):
- Release date: November 2015
- Publisher(s): Wiley-Blackwell
- ISBN: 9781118971802
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